The visionary intuition of Giuliana Marchini Gerani and her husband Silvano Gerani led to the launch in 1974 of the new brand ICEBERG, under the supervision of the first Creative Director Jean-Charles de Castelbajac. ICEBERG launched a revolutionary ...

The visionary intuition of Giuliana Marchini Gerani and her husband Silvano Gerani led to the launch in 1974 of the new brand ICEBERG, under the supervision of the first Creative Director Jean-Charles de Castelbajac. ICEBERG launched a revolutionary idea introducing the new concept of sportswear deluxe. The heritage Italian brand is now focused on logomania and its nostalgic references. Proudly directed by the British Designer, James Long, has elevated ICEBERG – famous for its knitwear – into one of the most covetable luxury sportswear brands. Long distinctive style mixes pop influences taken from the archives and an edgy British coolness. Cartoons and logos take centre stage, statement aesthetics, sporty silhouettes, neon accents and eye-catching accessories collections. ICE PLAY takes inspiration from travel and the constant research of inspiring places able to generate colours and emotions. These feelings are translated into an eclectic collection, with a dynamic and sassy soul always with the right dose of glamour. Simple designs get in contrast with the refined details, making ICE PLAY’s collections suitable for every moment of the day, creating a playful contemporary sportswear. PAOLO PECORA MILANO since 2005 the founder of the brand has been transforming the brand aimed by a desire for continuous evolution and constant research. From a niche knitwear brand with a focus on wearability, details and fine finishings, the brand grew fast until becoming an international covetable label. Nine years after its launch, PAOLO PECORA MILANO is now synonym with culture, experience and care in the manufacturing process.