The Napapijri journey began in 1987 in the shadow of Europe's highest peak, Mont Blanc, where an Italian travel bag manufacturer showed a new sensitivity to outdoor clothing, combining innovative materials and a particular attention to style. ...

The Napapijri journey began in 1987 in the shadow of Europe's highest peak, Mont Blanc, where an Italian travel bag manufacturer showed a new sensitivity to outdoor clothing, combining innovative materials and a particular attention to style. Today, this "Premium Casualwear" brand takes a leap into the past, remembering the great expeditions of the last century and the intrepid explorers who transformed their lives into unique journeys that inspired humanity. Napapijri comes from the Finnish word meaning "arctic circle" and the logo, half positive and half negative, graphically represents the north and south poles. The Norwegian flag, closely linked to the brand's DNA, symbolises the northernmost European country and the birthplace of some of the greatest explorers of the 20th century, as well as a land dominated by extreme conditions and breathtaking views.