Kappa


Robe di Kappa® is a brand specifically designed for those people who, both during their leisure time and in professional activities that allow for an informal clothing, prefer modern, high-quality and cost-effective clothing. Therefore, Robe di ...

Robe di Kappa® is a brand specifically designed for those people who, both during their leisure time and in professional activities that allow for an informal clothing, prefer modern, high-quality and cost-effective clothing. Therefore, Robe di Kappa® is dedicated to dynamic, modern and open-minded people. Kappa® is the sportswear brand dedicated to active and dynamic people who, when practising sports, need a technical and functional clothing with a modern, engaging and coloured style.Kappa® collections include sports footwear and accessories designed to guarantee the best performance. The history – The Robe di Kappa® brand was created in Turin in 1968, thanks to the insights of Maurizio Vitale, young CEO of Maglificio Calzificio Torinese, a family-owned textile company established by Maurizio’s grandfather, Abramo, in 1916. During a TV program, Vitale saw John Lennon wearing a military shirt belonging to a soldier dead in Vietnam. He realized that trends among young people at the end of 1960s were changing also in the way of dressing. Vitale then decided to dye Kappa® t-shirts with green (at the time, Kappa® was dedicated to underwear, stockings and undershirts) stored at the company’s warehouse and unsold: he enriched them with military badges and symbols, thus obtaining a market share in the growing informal clothing segment. The name of the brand was established a little late, during a meeting between Vitale and Lattes, Chairman of Maglificio Calzificio Torinese at the time. Observing the 1960s-style Kappa® t-shirts, Lattes asked Vitale: “And what are we going to call this stuff?” And Vitale answered: “Stuff? Let’s call it Robe di Kappa , then.“ Robe is the Italian for “stuff”. In this case “Robe di Kappa” is a clear play on words (the literary translation would be “Kappa stuff”). In 1979 Kappa® (Robe di Kappa Sport at the time) sponsored for the first time in Italy a famous football team, Juventus. The brand gained popularity at world level five years later, during the Olympic Games in Los Angeles in 1984, when U.S. athletes wore Kappa® sportswear. TodayKappa® is a a global sponsor of important football, basketball, volleyball, rally, ski, golf, fencing and martial arts teams, as well as of many sports federations, above all in Italy.

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