Founded in Pienza, in 1972 Bottega Verde was founded in Italy, between Florence and Siena: ...

Founded in Pienza, in 1972 Bottega Verde was founded in Italy, between Florence and Siena: in Pienza, a small Tuscan town listed by UNESCO on account of its natural, artistic and cultural heritage. This home to tradition, was opened in 1972 as a small herbalist shop with a passion for artisan production and sale of Cosmetics based on natural active ingredients. Italy's No.1 today Bottega Verde was already an extremely interesting business in the early 90s: authentic, sincere and dedicated to women, but with a great deal of potential to achieve more. The Group that purchased Bottega Verde - with a good deal of business experience after years in the direct marketing sector - decided to focus on the Cosmetics sector, it transformed Bottega Verde into a nationwide success.