Pinalli is the first Italian chain of beauty stores. It was established in 1984 in Fiorenzuola D’Arda, an attractive little town near Piacenza, where we still have our headquarters. Step by step, we’ve grown into a business defined by some noteworthy highlights: over 60 beauty stores in northern and central Italy; 5,000 square metres of in-house logistics space supplying all our points of sale. Every store is a unique place where you can be sure of honest, expert advice, and where you’ll find an exclusive and impressive selection of high-quality brands. At our store, you’ll receive tips from our beauty experts about the latest trends and beauty must-haves for your daily routine.